人文地理
   
文章快速检索 高级检索
Quick Search Adv Search
  May. 12, 2025 Home  About Journal  Editorial Board  Instruction  Subscription  Message  Download  Contact Us
HUMAN GEOGRAPHY  2013, Vol. 28 Issue (4): 64-70    DOI: 10.13959/j.issn.1003-2398.2013.04.011
Current Issue| Next Issue| Archive| Adv Search |
MODEL CONSTRUCTION ON SHOPPING CHOICE BEHAVIOR INFLUENCE FACTORS IN PRIVATE SUPERMARKET: A CASE STUDY OF FUZHOU
TANG De-hao1, LIN Lan2
1. School of Geographic and Oceanographic Sciences, Nangjing University, Nangjing 210093, China;
2. College of Geographical Science/Tourism Research Institute, Fujian Normal University, Fuzhou 350007, China

Download: PDF (815 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  Foreign supermarkets such as Carrefour and Wall-Mart,and state-owned supermarkets such as Hualian and Shiji Hualian together with private supermarkets such as Yong-Hui and Suguo constituted the three basic supermarket patterns in China.Fuzhou as a comparatively developed coastal city,its residents have a considerably strong consuming ability.Compared to other large state-owned supermarkets or foreign ones,Yong-Hui private supermarket enjoys a promising development in Fuzhou.Up to the end of 2010,there were 53 Yong-Hui supermarkets in business,and it became an important choice for residents in Fuzhou City.This paper has established a measurement scale relationship between influencing factors of community residents' shopping behavior and the results of choice behavior,then using structure equation analysis software for data analysis,take Fuzhou Yong-Hui private supermarket as an example.The study showed:1)AMOS structure equation model is a scientific new method to quantitative correlation degree of different choice behavior influencing factors;2) The case study indicated that there are multiple influence factors effect on the results of residents' shopping choice behavior in Fuzhou city;3) The goods guarantee become an important part of private supermarket management;4) The main restricting factors of shopping behavior is traffic condition;5) Network,media and friends' recommend are main source of information.
Key wordsshopping choice behavior      structural equation model      influence factors      private supermarket      Fuzhou city     
Received: 08 February 2012     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
Cite this article:   
URL:  
http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2013.04.011      OR     http://rwdl.xisu.edu.cn/EN/Y2013/V28/I4/64
Copyright © 2010  Editorial Board of Chinese Academy of Medical Sciences (CAMS) and the Peking Union Medical College (PUMC)
Add:Editorial office of Acta Academiae Medicinae Sinicae , No.9 Dongdansantiao, Beijing PRC(100730)
Fax:010-65133074 E-mail:actacams@263.net.cn
Supported by:Beijing Magtech